The Fall of Advertising and the Rise of PR
by Al Ries,Laura Ries
ISBN 13: 9780060081997
Format: Illustrated (320 pages) Publisher: HarperBus Published: 07 Oct 2004 Other Format: Hardcover
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The Fall of PR & the Rise of Advertising
by Stefan Engeseth,Al Ries
ISBN 13: 9789163307775
Format: Illustrated (206 pages) Publisher: Engeseth Publishing Published: 21 Jun 2009
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
ISBN 13: 9780060007737
Format: Illustrated (272 pages) Publisher: HarperBus Published: 20 Mar 2011 Other Format: Hardcover, Paperback